![]() They’ve both already paid for themselves, producing dollars every day.”ĭue to staffing and other issues, Wine World was slow to incorporate alcohol delivery. So I bought a second machine with more capacity. “I bought one, and it paid for itself in three months. “Mitch was doing engravings in his store, and brought in the company that made the machine,” Cox recalls. In terms of improving his business using Guild suggestions, Cox brings up the two engraving machines he purchased at the urging of incoming Guild President Mitch Herman, of BottleBargains, Northport, NY. “If you’re changing your website or your POS, you can always ask someone else about their experience first. ![]() “And there’s always opportunities later for a member who has questions to reach out to other members,” he continues. “Whether sitting around the roundtable during meetings, or just talking at the breakfast table, everyone is communicating and continuing to learn.” “There are so many things that I have learned from attending meetings that have proven to me the value of being a member,” says Chan Cox, owner of Wine World in Destin, FL. And thanks to Zoom and our Digital Age, this invaluable information swapping can continue every day. This has always been the primary purpose for the Guild’s in-person get-togethers: sharing best practices, along with what has not worked quite as well. Attending the organization’s twice annual conferences is an investment well worth the result, which is coming away with new ideas and information helpful for business. This is a common refrain among Guild members. Idea sharing at the Guild has always been excellent.” ![]() All these guys, they’re individual marketing geniuses. “He said, ‘We’re already buying it from the ice company, so why not sell it ourselves, too?’” Farrell says. “That saying was, ‘If you walk away with just one idea that makes you money, then it was worth it.’”įor instance, Farrell recalls Holloway suggesting that members start selling ice. “Jack Holloway, who founded ABC Fine Wine & Spirits had a saying about attending Guild meetings,” Farrell says.
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